03
03
ROT
ROT
ROT
Type
Type
Brand Identity
Brand Identity
Creative Direction
Creative Direction
Year
Year
2025
2025
About
About
ROT is a multidisciplinary creative studio constructing visual worlds across digital and physical spaces. “In a Los Angeles apartment during their weekly cooking nights, long time friends Keaton Webb, Gabriela Hansen, and Melody Hansen had an idea. What began as casual conversations about culture, art and design evolved into ROT.” We liked the name ROT for being both striking and slightly provocative, a 3 letter word nodding to 3 friends working together, and our love of all things internet culture. The objects were a way for us to playfully convey our ethos visually, and maintain a relatively blank canvas for us to expand on.
ROT is a multidisciplinary creative studio constructing visual worlds across digital and physical spaces. “In a Los Angeles apartment during their weekly cooking nights, long time friends Keaton Webb, Gabriela Hansen, and Melody Hansen had an idea. What began as casual conversations about culture, art and design evolved into ROT.” We liked the name ROT for being both striking and slightly provocative, a 3 letter word nodding to 3 friends working together, and our love of all things internet culture. The objects were a way for us to playfully convey our ethos visually, and maintain a relatively blank canvas for us to expand on.


















Credits
Gabriela Hansen
Creative Director, Designer
Keaton Webb
Creative Director, Sr. Designer
Melody Hansen
Creative Director, Sr. Designer
Credits
Gabriela Hansen
Creative Director, Designer
Keaton Webb
Creative Director, Sr. Designer
Melody Hansen
Creative Director, Sr. Designer