03

03

ROT

ROT

ROT

Type

Type

Brand Identity

Brand Identity

Creative Direction

Creative Direction

Year

Year

2025

2025

About

About

ROT is a multidisciplinary creative studio constructing visual worlds across digital and physical spaces. In a Los Angeles apartment during their weekly cooking nights, long time friends Keaton Webb, Gabriela Hansen, and Melody Hansen had an idea. What began as casual conversations about culture, art and design evolved into ROT. We liked the name ROT for being both striking and slightly provocative, a 3 letter word nodding to 3 friends working together, and our love of all things internet culture. The objects were a way for us to playfully convey our ethos visually, and maintain a relatively blank canvas for us to expand on.

ROT is a multidisciplinary creative studio constructing visual worlds across digital and physical spaces. “In a Los Angeles apartment during their weekly cooking nights, long time friends Keaton Webb, Gabriela Hansen, and Melody Hansen had an idea. What began as casual conversations about culture, art and design evolved into ROT.” We liked the name ROT for being both striking and slightly provocative, a 3 letter word nodding to 3 friends working together, and our love of all things internet culture. The objects were a way for us to playfully convey our ethos visually, and maintain a relatively blank canvas for us to expand on.

Credits

Gabriela Hansen

Creative Director, Designer

Keaton Webb

Creative Director, Sr. Designer

Melody Hansen

Creative Director, Sr. Designer

Credits

Gabriela Hansen

Creative Director, Designer

Keaton Webb

Creative Director, Sr. Designer

Melody Hansen

Creative Director, Sr. Designer