Canadian based company, Linen Reform, is an organic bedding and bath company who puts people and planet first. Founder Nicole Last reached out to me to work on the creative direction, brand positioning, and social strategy for her rebrand / re-launch. We focused on earthy tones, textures, and imagery, to emphasize the organic materials. "Find Comfort Everywhere" was a recurring tagline, since the founder, Nicole, wanted her products to be versatile for both home and travel.